Blanca Prats Mir
Art Director 
Barcelona, Spain 
blancapratss@gmail.com 
Linkedin


Education
Degree in Advertising and PR 
    -2017/2021

Master in Art Direction at BSC
     -2021/2022




Employment
&Rosás Agency
Art Direction Intern
January 2021 – June 2021

BBDO Contrapunto
Art Director
June 2022 – June 2023

Jirada Creative Agency
Art Director
August 2023 – January 2025

VML The Cocktail
Art Director
February 2025 – Present



Skills
Art Direction

Creative Concept Development

360° Campaign Development

Visual Storytelling

Art Direction for Photo & Film Shoots

Art Direction for 3D Visualizations

AI Image & Video Generation

Adobe Creative Suite

Presentation Design & Pitch Decks

Cross-functional Collaboration

Digital Culture




Languages
Catalan
     -Native

Spanish
      -Native

English
       -B2
Hi!                                                                         This is my portfolio,                                                                         hope you like it :) 

Blanca
Prats Mir :)

Blanca PratsArt Direction2026
Hi!                                   This is my portfolio                             hope you like it :)                                              

Blanca Prats Mir


Lacer

Client: Lacer

Lacer approached us with a strategic challenge: to create a new communication platform that would serve as the foundation to unify all of their audiovisual content. They were not looking for a one-off spot or campaign, but rather a solid, long-lasting visual system capable of adapting to their entire product portfolio.
Role: Art Director

The main creative challenge was to show each product's functionality in an elegant, metaphorical way. We moved away from the overly clinical clichés of the dental sector to transition the brand into a more aesthetic and aspirational world. The goal was clear: to position Lacer as more modern, premium, and cool.
2026

Through highly curated art direction, we built a universe that maintains an extremely clean and polished mood. The result is a visual identity that preserves the professional credibility and expertise that characterizes Lacer, while enveloping it in a sophisticated and contemporary atmosphere.

Production: Good Company
Photography: Pablo Albacete
and Pere Ferrer 
Filmmaker: CH Martinez
Creative Direction: Albert Seguin
Art Director: Alba Lavorato
and Blanca Prats
Copywriter: Iratxe Cabodevilla
Producer: Rebeca Gonzalez
Post-Production: WPP Production
Agency: VML The cocktail
3.1
3.2
3.3
This platform translates into a wide range of assets: TV spots, social media content, banners, outdoor advertising, sponsorships, and point-of-sale materials. All of these formats follow the same pattern: clean, modern, and real spaces that physically convey that feeling of cleanliness we love to feel in our mouths.

We worked with aspirational characters who feel confident and proud of their smiles. To maintain Lacer's scientific credibility with a much cleaner mood, we redesigned the laboratory scenes and product still lifes from a premium, minimalist perspective. Even the technical demonstrations are approached through a more abstract and conceptual visual language, showcasing the problem in an aesthetic way while communicating the product's benefit with absolute clarity.

Calvo

 Client: Calvo 

Calvo challenged us to show that enjoying food shouldn’t be reserved for special occasions or weekends, but should be part of everyday life. We wanted to communicate this through humour, closely linked to the brand. And so, we created “La Policía del Sabor”: a special police force dedicated to pursuing crimes against flavour, starring Paco Tous.
Role: Art Director

The main creative challenge was to build an entire universe around this idea and find a way to embrace police aesthetics without taking them somewhere too obvious or caricatured. We wanted to create a recognisable world with its own personality, drawing on the codes of the police genre through a considered and stylised art direction.
2026

We built a universe that moves between the police and cinematic worlds, always keeping humour at the heart of the idea while paying special attention to the visual treatment of food, making it feel appetising. The campaign was rolled out across television, social media, digital content, radio, outdoor advertising and point of sale, adapting this universe to each format.

Production: Cosmico
Photography: Martí Pujol and
Pablo Albacete
Filmmaker: Agus Berruezo
Creative Direction: Albert Seguin
and Juliana Oliveira 
Art Director: Blanca Prats
Copywriter: Iratxe Cabodevilla
Producer: Agustin Capandeguy 
Post-Production: WPP Production
Agency: VML The cocktail We built a universe that moves between the police and cinematic worlds, always keeping humour at the heart of the idea while paying special attention to the visual treatment of food, giving it an appetising quality. The campaign was rolled out across television, social media, digital content, radio, Spotify, outdoor advertising and point of sale, adapting this universe to each format.

Affinity

Client: Affinity

“Amor Animal” was born from a simple truth: the bond between a person and their pet is a love that can be difficult to explain to those who haven’t experienced it, but feels completely natural to those who share their lives with them. An intense and unconditional love that is part of everyday life and that only those who experience it can truly understand.
Role: Art Direction

The challenge was to tell this story from a place that felt close, real and relatable, moving away from a more idealised representation. We wanted to show things as they really are: everyday spaces, real families and relatable situations. This approach also shaped the art direction, creating a natural and considered visual language grounded in reality.
2025

We worked with real families and filmed in their own homes, looking for spontaneous situations that reflected the relationship each person has with their pet. We also incorporated user-generated content to expand the campaign and reinforce its sense of authenticity. The idea was for the campaign to feel close, relatable and, above all, real.

Production: Roma
Photography: Borja Larrondo
and Luís Guijarro
Filmmaker: Gonzaga Echegaray
and Borja Larrondo
Creative Direction: Albert Seguin
Art Director: Margarita Maimo and
Blanca Prats
Copywriter: Carlos Rica
Producer: Rebeca Gonzalez
Post-Production: Metropolitana
Agency: VML The cocktail
The campaign was rolled out across television, outdoor and digital channels, adapting the “Amor Animal” universe to different formats and assets. We also brought the campaign into the streets through different outdoor activations, making it part of everyday life beyond the screen.

Affinity

 Client: Affinity

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Role: Art Direction

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2025

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Production: Garage Films 
Photography: Natxo Hermoso
Filmmaker: Blai Graell
Creative Director: Albert Seguin
Art Director: Blanca Prats
Copywriter: Carlos Rica
Producer: Rebeca Gonzalez
Post-Production: Metropolitana
Agency: VML The cocktail

Twojeys

Personal Project


Branding


2021



3.1
3.2
3.3
Twojeys is an Spanish unisex jewelry brand that is characterized by its way of communicating on social networks and its great style. 

This project aims to extol the connection that the brand has with music and photography. Designing a collection of polaroids with photos of the brand (or representative of it). In each of the designs we recommend a song that conveys the style of the brand.

Medieval  Surf

Personal project


Wildposting Design




2021



A fictional wildposting project exploring the unexpected fusion of medieval culture and surfing. Imagining a world where knights and ladies traded their armour for surfboards, blending both worlds into a playful visual experiment.

Lifes & Hats

Personal project.

Lifes and hats is a way to show my love for hats,
showing life as it is through unknown people wearing
all kinds of hats. 
2021

That’s life and I can’t deny it
    - Frank Sinatra